This book is mainly about real estate, and about 90% applies almost solely to real estate agents, but just about anyone in sales or their own business can use the principles toward their own success.
The premise of the book is how to succeed even when the market shifts and is a "bad market." This is all what we're hearing on the news every day in every single business. The book teaches several principles and habits for taking your business to the next level, whether the market is good or bad.
Since I'm doing a lot in real estate right now, there were several specific things that I can apply directly to my own work, but I think the underlying principles will help me in anything that I try to to.
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